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solutions overview ad performance digital follow-up predict impact brand effect references resources case studies white papers and studies the drive-to-web handbook webinars events about our vision the team join us press contact blog log in demo select page tv is becoming digital. seize this opportunity! home sweet home contact us adopt a new approach for measuring your tv campaigns: brandformance ! boost the roi of your tv campaigns by 50% . whether you are focused on your brand awareness or your performance, it is possible to measure the real impact of tv on digital. book my demo television? tv? this is the most powerful form of media. its worst enemy? common misconceptions. and that’s why we’ve developed a new approach, called “brandformance”, where “branding” and “performance” are intertwined. true or false : tv is only for advertisers interested in branding and who want to focus on their brand image. realytics ’ answer: false! well sure, historically, tv was used to build and reinforce one’s brand identity – the focus was on “branding” then. but tv has now evolved! it is also possible to measure tv ad performance, right after its diffusion or even a few weeks later. tv is a riveting media, which often drives its viewers to a second screen to satisfy their curiosity. true or false : real-time tv ad analytics is hard to ensure realytics’ answer: false! well sure, before. nowadays, thanks to a suitable and powerful algorithm, coupled with more than 35,040 hours of r&d (since november, 2013), we can measure the traffic and leads generated by a tv ad on an advertiser’s website and how it impacts their kpis. yes, tv is productive, and yes, knowing that helps you optimize your tv campaigns. true or false : branding and performance are not compatible realytic’s answer: false! well sure, we love maths, but here is the thing: we believe that 1+1=3! why is that? because the different forces of tv should be combined and not opposed; therefore, “branding” + “performance” = “brandformance”! becausetv brings a huge visibility, its productivity makes it a perfect tool for drive-to-web and drive-to-app. speed up your drive-to-web impact and boost your tv and radio campaigns. your tv campaign performance is not only linked to digital marketers. tv is also great at drive-to-web, drive-to-app and drive-to-call. with our solutions, reveal the power of your tv & radio campaigns and find justifications for your investments. performance. boost your tv campaigns’ roi and master your customer journey offline and online ! anticipate the impact of your tv campaigns on your digital audience find out more analyse your offline campaign performance on digital channels find out more optimise the roi of your media plan and master your tv investments find out more pursue the client experience from tv to digital find out more measure your digital and branding performance you know how well your tv campaign worked on digital channels, but do you know how it impacted your brand? are your spots really viewed by your intended target? who are those “ tv-exposed viewers ” who, later on, become “ tv-engaged viewers ”? how well did your tv campaign work on social media? those are core info if you want to optimise your tv campaigns, adjust your message to your audience and improve your creatives and tv ads. the goal? capitalise! do branding and performance go together? looks like it. evaluate. evaluate how much your tv campaign affects your brand image. customer profile who are your tv-engaged viewers? geolocalisation where are your clients located? search visibility did the search on your brand increase as your tv campaign went by? find out more more than 400 clients are trusting our services . more references wall of fame. trophées de la vidéo online startup of the year 2017 top 250 2016 stratégies – adtech 15 “pépites françaises” 2017 numa startup accelerator 2014 cap digital active member since 2014 2014 - 2016 50 club partners 2015 microsoft bizspark plus 2016 - 2017 id petit web id bronze – digital transformation prize 2015 top 100 2014 - 2017 start you up 2016 saas, french tech 2016 frenchweb 500 (fw500) 2017 label happyatwork 2016 discover the key factors in drive-to-web . want to know more about us? find out more newsletter. subscribe to our newsletter and become a drive-to-web master about the leader in tv-digital convergence, realytics enables advertisers to anticipate and measure the impact of a tv campaign on digital, to optimise their media plans according to their business and branding kpis, and to identify the “tv-engaged” viewers in order to capitalise on this captive audience. contact us solutions overview ad performance digital follow-up predict impact brand effect resources case studies white papers and studies the drive-to-web handbook webinars events last posts from blog berge & meer - successful online retargeting of a reactive tv segment tv sponsoring vs. classic tv campaigns, what to choose? the case dein.schrank.de - how to optimize tv campaigns despite a tight media planning tv sponsoring and drive to web / app brandformance, or the 360° measure of a tv campaign in digital linkedin facebook twitter © copyright 2018 realytics legal notices privacy policy français english deutsch close share this twitter linkedin facebook

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Domain Name: REALYTICS.IO
Registry Domain ID: D503300000040614726-LRMS
Registrar WHOIS Server:
Registrar URL: https://www.gandi.net/whois
Updated Date: 2017-08-28T08:23:18Z
Creation Date: 2013-09-18T08:59:52Z
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Registrant Name: Sebastien MONTEIL
Registrant Organization: Realytics SAS
Name Server: NS6.GANDI.NET
Name Server: NS-244.AWSDNS-30.COM
Name Server: NS-1071.AWSDNS-05.ORG
Name Server: NS-1864.AWSDNS-41.CO.UK
Name Server: NS-903.AWSDNS-48.NET
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SERVERS

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  NS-244.AWSDNS-30.COM 205.251.192.244

  NS-903.AWSDNS-48.NET 205.251.195.135

  REGISTERED yes

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